With Online Retail Brand, Longtime Manufacturer Starts Nationwide Shipping
12/4/19 - Lehigh Valley Business
Having been in business since 1934, one local meat manufacturer and distributor had been shipping its products for many years within a 250-mile radius of its home in Easton.
However, the recent addition of an online brand has changed all that.
With the launch of ButcherHouse Cuts, the family-owned and operated R&R Provision Co. in Easton now offers people the ability to order the company's products and have them shipped anywhere in the U.S.
"It's taken off extremely well," said R&R Provision President Richard "Rick" Rogers II."As soon as the order comes in, we cut it and blast freeze it."
Workers pack the orders in reusable ice chest coolers that come with two reusable ice packs, he added.
The privately owned company celebrated its 85th anniversary this year and continues to serve restaurants, country clubs, culinary arts schools, hospitals, nursing homes and other organizations with wholesale products that include specialties such as corned beef brisket, ribeye, tenderloins and boneless Delmonico steaks in addition to pork, lamb, veal, and chicken. Customers can also buy bacon, scrapple, pork roll, steak burgers, combination packs, corporate gifts and gift certificates through the website.
The workers at R&R Provision also hand-cut the meats, a rarity in the meat manufacturing world.
Previously, the company used its own trucks to ship products within a 250-mile radius of its customers. Now, it also uses FedEx trucks to ship the products all over the nation within one to two days, and can go anywhere except for Hawaii and Alaska, Rogers said.
Wholesale is still 98 percent of R&R Provision's business, he added.
"We are just having another value-added brand," Rogers said.
The decision to expand shipping across the nation was prompted by a desire to take care of customers, friends and families who wanted to order the company's products but had moved out of the area, he said.